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Typecasting

An interdisciplinary research project on the organisation of visibility in science and culture and its normative powers
Project group within the Research Center of Historical Humanities (Forschungszentrum Historische Geisteswissenschaften FzHG)

Typecasting is a taxonomical base operation organizing a plenty of phenomena primarily by their outward appearance. In the field of anthropology this "nominalist" classification is often paired with semiotic attributions promising to make the outward features readable as markers for inward disposals and disposition – a process for which cultural grids and patterns are at hand.

Within the framework of empirical sciences, practices of typecasting are establishing an order of the visual (and orders of vision); typologies are fundamentally visual, depending on specific ways of seeing they are constituting the latter at the same time – hereby operating with visual media and/or referring to them.

The project raises questions about the basic problems of the semiotic practice(s) of typecasting and it's effects, about the relations between scientific and artistic typecasting, about the mediality typecasting and of (stereo-)types, about the ways and methods of 'reading' the related codes, their cultrural implemetation and dicsciplinary 'training', and their legitimization. Moreover, we're aking about how hereditary determinants and social milieus are of influence within this process, and how established type(casts) are effecting the formation and self-design of subjects.

Heads of the Project:
Prof. Dr. Susanne Scholz (Institute for Anglo-American Studies)
Prof. Dr. Susanne Komfort-Hein (Institute for German Literature and its Didactics)
Prof. Dr. Verena Kuni (Institute for Art Education/Visual Culture)

The project group is part of the research area "Knowledge Cultures" (Forschungsfeld FF3: Wissenskulturen) of the Research Center of Historical Humanities (Forschungszentrum Historische Geisteswissenschaften FzHG), Goethe University Frankfurt Main. The Project is part of the research cooperation "Visual Humanities".

project: Typecasting

tags: anthropology, archives, art, art & media, art & science, biology, biosciences, cultural history, cultural studies, displays, film, gender, gender studies, history of science, image & imagination, (in)visibility, invisibility, knowledge cultures, media, media history, photography, representation, science, typology, visibility, visual culture